I work daily to create retail displays, display ad campaigns, and product landing pages for the LENOVO NA Retail Division, including art direction, display & package design, as well as copywriting. Each project requires a deep understanding of not only the client’s brand, but also that of their channel partners such as Best Buy, Amazon, Costco, Walmart, etc., and the technical specifications to make them work for all.
I commit myself to understanding the product, as well as the end customer for each project, and craft the proper messaging and visuals that lead to sales conversions.
