The folks at Little Brother Brewing reached out to help launch their new brand and product line called Delta Spirits. To start, I developed early-stage branding, logo and label design for their flagship spirits product, and then moved to canned cocktail packaging.
The cannabis beverage market has quickly become crowded with players from every corner, and it became apparent we needed to rebrand with a name not associated with the main ingredient (there are plenty of others in the category) and go with something unique, especially as the source of the THC could change at any time.
The cannabis beverage market has quickly become crowded with players from every corner, and it became apparent we needed to rebrand with a name not associated with the main ingredient (there are plenty of others in the category) and go with something unique, especially as the source of the THC could change at any time.
NEWGRAV speaks to the uplifting feeling the beverages leave you with, and to embracing a new way of thinking about drinking socially without the debilitating effects of alcohol. NEWGRAV is an all-natural drink with no added sugars or artificial ingredients so you can truly elevate your mood without regrets.
Beyond packaging and POP design, the advertising component has allowed me to grow my marketing skills as we have had to navigate the rules and regulations of social platforms in order to get ads approved and gain click-throughs to the online store, as well as develop a robust ground game to build brand awareness.
