White Label Creative
One of the things I specialize in is partnering with digital, strategy, and other marketing agencies that need additional creative capabilities they may not have in-house, delivering white-label executions for any type of project. I have experience in a broad-range of sectors; from education to consumer products, B2C, B2B, and everything in between.
Years of brand experience allows me to jump in and understand the assignments quickly, and move to workable ideas that support your client’s goals.
BASF: The ask was to figure out a way to make commercial bug spray interesting and move away from the standard trade pub ads showcasing a maintenance person spraying around a room. So, instead of leaning on how it's used, we decided to speak directly to the end result with simple, bold visuals that put the problem in the crosshairs, and separates the brand from other players in the category. (Sr. Art Director)
Higher Education: Partnered with the agency to develop new brand assets, landing pages, and dynamic display ads for a number of major universities based around the US. (Sr. Art Director)
Breast Cancer Index: Ad campaign centered around the message of early-testing and a more fluid approach to treatment, giving patients more time away from hospitals and a new lease on life. (Sr. Art Director)
Milliken Flooring: Provided creative direction for 3D environment artists to showcase new carpet collections, including floor layouts, camera angles/movements, and selection of furniture and other props. (Creative Director)
Yamaha Golf Car: Redesigned the Yamaha Golf Cars website with a focus on modern UX/UI principles to improve navigation, product discovery, and overall user engagement. Leveraged Adobe XD and Figma to create wireframes, interactive prototypes, and high-fidelity designs that streamlined the user journey while aligning with Yamaha’s brand identity. The project emphasized clean layouts, intuitive product browsing, and a responsive design system optimized for both desktop and mobile experiences. (Creative Director)
