What do I do?
I’m a brand creative with deep experience in art direction, design, and copywriting, driven by a love of the process — digging in, solving problems, and inspiring teams to push for the right solution. I’m equally comfortable defining how work comes to life, as well as why it should exist and who it’s for. Over the years, I’ve led projects spanning brand development, retail experiences, broadcast and beyond, all while guiding both junior creatives and production teams to deliver work that resonates.
I’ve partnered with agencies of every size, run my own shop, and collaborated directly with in-house teams. Along the way, I’ve had the privilege of creating for brands across a wide range of industries, including Lenovo, John Deere, Ingersoll Rand, NC Lottery, NCDOT, Samsung, North State Communications, Milliken, Comcast, DHL, and Sony.
I love to work towards that intangible idea — the solution we didn't know we needed — distilling it down into something that’s simple and unassailable, and giving a damn about the details along the way. Never attempting to shoe-horn my own style into a project, I dig deeper than what the data might suggest to uncover the one brand truth that will move the viewer to action.
What else do you do?
Work at being the best dad and husband I can be, play bass in metal bands (if I don’t hear someone say something, this is why), and get out of the house to experience things as much as possible, hopefully on my motorcycle.
Work at being the best dad and husband I can be, play bass in metal bands (if I don’t hear someone say something, this is why), and get out of the house to experience things as much as possible, hopefully on my motorcycle.
Feel free to contact me any time, I’d love to hear more about how I could help you do good stuff.