Created an identity system that would fit into the branding of the larger umbrella company, including vehicle graphics and POP materials, and an initial campaign to give the company a rallying cry for its customers as well as build demand from the end user for Fresh Tap's services.
We developed two poster campaigns; one to introduce the brand, and one to hammer home the core of what Fresh Tap does — keep things clean.
(Copyriter: Cabel Crotts)