Created an identity system that would fit into the branding of the larger umbrella company, including vehicle graphics and POP materials, and an initial campaign to give the company a rallying cry for its customers as well as build demand from the end user for Fresh Tap's services.
We developed two poster campaigns; one to introduce the brand, and one to hammer home the core of what Fresh Tap does — keep things clean.
![](https://cdn.myportfolio.com/d328414e-71ca-4126-b233-537f84d380a9/bf6e9c3b-7161-471d-81e8-4b8cb5bdeeaa_rw_1920.jpg?h=980ddb48064cc806d4ef97c5d15a5e7d)
![](https://cdn.myportfolio.com/d328414e-71ca-4126-b233-537f84d380a9/a6330780-032b-48b6-b69a-cf96fe8558e6_rw_1920.jpg?h=684219f57f21753ac63d2b64a50c128e)
![](https://cdn.myportfolio.com/d328414e-71ca-4126-b233-537f84d380a9/58d78f72-21d3-43be-90d0-134245b6a9c1_rw_1920.jpg?h=a16c3480387b9e1a789c5b7f21cce50c)
![](https://cdn.myportfolio.com/d328414e-71ca-4126-b233-537f84d380a9/f8d82b6c-f1e9-4106-af93-2b66ea93f263_rw_1920.jpg?h=b7219ce43261e23c694df23b554d581a)
![](https://cdn.myportfolio.com/d328414e-71ca-4126-b233-537f84d380a9/34d2b6d4-0a4f-415b-9940-0dded8816c97_rw_1920.jpg?h=24f1a8d41a1809e5fa5f07b0d964c252)
![](https://cdn.myportfolio.com/d328414e-71ca-4126-b233-537f84d380a9/6b801d30-2bca-4a49-951a-e3f55ecca5b6_rw_1920.jpg?h=09132b47bc008750e5deda008f908187)
(Copyriter: Cabel Crotts)