"BETTER is how beer should taste. Freshly ordered DRAFT should never taste funky or nasty. Remember, FOR as long as you drink, the best way to make sure ALL draft beer tastes delicious is to order a Fresh Tap beer."
Created an identity system that would fit into the branding of the larger umbrella company, including vehicle graphics and POP materials, and an initial campaign to give the company a rallying cry for its customers as well as build demand from the end user for Fresh Tap's services.
We developed two poster campaigns; one to introduce the brand, and one to hammer home the core of what Fresh Tap does — keep things clean.
(Copyriter: Cabel Crotts)