Challenge & Strategy:
John Deere's Consumer, Construction, and Forestry Equipment Groups required print campaigns that effectively communicated the brand's core values of power and innovation. The challenge was to simplify complex messages and showcase the equipment's capabilities through compelling visuals. To address this, the strategy involved directing dynamic photo shoots that captured the equipment in action, emphasizing its strength and technological advancements. The layout and design were meticulously planned to ensure clarity and impact, aligning with John Deere's established brand identity.

Outcome:
The resulting print materials successfully captured the essence of John Deere's equipment, highlighting its power and innovative features. The refreshed style and messaging not only enhanced the brand's presence in the market but also reinforced its reputation as a leader in the industry. The updated collateral effectively communicated the brand's values, resonating with the target audience and contributing to the overall success of the campaign.
Forestry ad concept.
Forestry ad concept.
Product Brochures — photoshoot direction, layout & design

Back to Top