As a company, LabCorp develops laboratory testing and works with national associations on regulations for testing. In overall healthcare they work to develop tools and information to help doctors, and they currently have a group of people who work with lobbyists in DC on legislative issues surrounding healthcare, insurance, etc.
The first step in their Congressional Awareness Program will be to provide the lobbyists with a detailed packet (overviewletter, fact sheet, brochure) explaining the program and equipping them to talk to Congressman. Knowing that our audience's time and attention is at a premium, the most important thing was to really play up the numbers — lives saved and dollars spent — and make their impact immediate. The packet drives the Congressman to their personalized landing page where they can view an informative video and sign-up to tour a LabCorp testing facility.
The first step in their Congressional Awareness Program will be to provide the lobbyists with a detailed packet (overviewletter, fact sheet, brochure) explaining the program and equipping them to talk to Congressman. Knowing that our audience's time and attention is at a premium, the most important thing was to really play up the numbers — lives saved and dollars spent — and make their impact immediate. The packet drives the Congressman to their personalized landing page where they can view an informative video and sign-up to tour a LabCorp testing facility.
